Visit Victoria needed a fresh, expressive and iconic visual identity to bring its ‘Every Bit Different’ brand platform to life. The identity draws inspiration from the myriad experiences Victoria has to offer – reflecting its many moments and vast differences, disparate but somehow cohesive. The design system bends traditional typographic principles blending different letterform styles and word widths into a single cohesive identity – from the R that evokes Victoria’s many winding touring roads, to the ‘O’ inspired by the markings of Scar trees left by First Nations’ carving shields from their bark, to the ‘I’ drawn from the iconic Pellegrini’s restaurant.
SERVICES
Visual Identity
Logo Creation
Brand Guidelines
Strategic Workshops
Finished Artworking
Visual Identity
Logo Creation
Brand Guidelines
Strategic Workshops
Finished Artworking
SECTORS
Destination Marketing
State Government
Tourism
Destination Marketing
State Government
Tourism
