Sciana, formerly HealthyRX, needed a new name, brand identity, and clear positioning to reflect its ambition to become a leading and trusted health-tech brand. ‘Here for healthier futures’ neatly captures Sciana’s ambition to promote early detection of health conditions and encourage preventative care by bringing healthcare funders, providers and patients together. The Sciana visual identity and wordmark has a refined quality with strong vertical forms and soft curved edges designed to represent a continuum of care. A contemporary aesthetic, the use of a single typeface, restrained colour palette and sharp, minimal layouts reinforce Sciana’s commitment to a quality over quantity approach to Healthtech.
SCOPE
Naming
Strategy
Logo Design
Visual Identity
Brand Collateral
Naming
Strategy
Logo Design
Visual Identity
Brand Collateral
SECTORS
Healthcare
Professional Services
Technology
Healthcare
Professional Services
Technology
