The vibrant and uniquely Ballarat identity embodies the many ‘Brilliantly Unexpected’ experiences the region offers. At the heart of the identity system are Ballarat’s inherent contradictions, reflected in the wordmark’s two contrasting Ls, which form a distinctive device flowing through the entire visual identity system. The Ballarat colour palette reflects the abundance of contrasts and diversity in the region, while the verbal identity celebrates the original and lively ‘Ballaratian’ personality, giving a voice to the Brilliantly Unexpected brand platform.
SCOPE
Logo Design
Strategy
Visual Identity
Brand Guidelines
Logo Design
Strategy
Visual Identity
Brand Guidelines
SECTORS
Destination Marketing
State Government
Tourism
